ICICI Direct
ICICI Bank customers who want research and one-app banking + investing. Full-service broker with seamless 3-in-1 (bank + demat + trading) for ICICI Bank customers and deep in-house research.
Score 7.7/10 · Fees verified 20 Aug 2026 · Official website link
Account opening
Online / branch — often free with bank account linkage
AMC
Higher than discount brokers (plan-dependent)
Equity delivery
Percentage-based on classic plans (or flat on Neo/Prime — confirm)
Intraday / F&O
Plan-dependent (flat ₹20 on some Neo plans) · Plan-dependent
Overview
Full-service broker with seamless 3-in-1 (bank + demat + trading) for ICICI Bank customers and deep in-house research.
Best for: ICICI Bank customers who want research and one-app banking + investing
Why EnrichReturns highlights it: Best-in-class bank integration and research if you already bank with ICICI.
Type: full-service · Depository: NSDL · Badge: Best 3-in-1
Score breakdown
Pricing
5.5
Platform
7.5
Products
9.2
Suitability
8.0
Research
9.3
Support
8.5
Convenience
9.5
Transparency
7.5
Indicative fee model (for estimators)
- Opening: ₹0
- AMC / year: ₹700
- Delivery / order: ₹55
- Intraday / order: ₹20
- F&O / order: ₹20
- DP / sell: ₹20
Verified 20 Aug 2026. Source: https://www.icicidirect.com/. Statutory charges extra.
Highlights
- 3-in-1 with ICICI Bank
- Institutional-style research
- Wide product suite
Platforms & segments
Platforms: ICICIdirect web, ICICIdirect Markets app
Segments: Equity, Intraday, F&O, Currency, Commodity, MF, IPO, Bonds, NPS
DP charges: About ₹20 + GST per sell (confirm)
Pros
- Banking integration
- Strong research
- Full-service support
Cons
- Delivery brokerage can be expensive vs discount brokers
How to open (typical 3 steps)
- Open the broker link and continue in their app or web signup.
- Complete KYC (PAN, Aadhaar/eSign, bank proof, selfie as required).
- Activate segments you need and start investing.
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About ICICI Direct demat account
Broker demat account page with indicative charges, platforms, pros/cons and an open-account link.
How it works
Review AMC and brokerage, then complete KYC on the broker’s official site.
Practical tips
Prefer partner links only when you intend to use that referral; otherwise use the official website button.
Important to know
Fees change — confirm on the broker tariff sheet. Not investment advice.
Frequently Asked Questions
- Is ICICI Direct demat account opening free?
- Online / branch — often free with bank account linkage. Always confirm the current offer and KYC requirements on the broker website before you apply.
- What are ICICI Direct brokerage charges?
- Indicative charges — equity delivery: Percentage-based on classic plans (or flat on Neo/Prime — confirm); intraday: Plan-dependent (flat ₹20 on some Neo plans); F&O: Plan-dependent. AMC: Higher than discount brokers (plan-dependent). DP: About ₹20 + GST per sell (confirm). Verified 20 Aug 2026 against https://www.icicidirect.com/.
- What is the EnrichReturns score for ICICI Direct?
- 7.7/10 using our published weights (pricing, platform, products, suitability, research, support, convenience, transparency). Editorial estimate only — not a SEBI rating.
- How do I open a ICICI Direct account from EnrichReturns?
- Use the Open account / Visit website button on this page. You complete KYC on ICICI Direct’s site. EnrichReturns does not process applications.
- Are fees guaranteed?
- No. Charges, AMC waivers and promos change. Treat figures as educational comparisons only.