Gold prices you see online are rarely the same number printed on a jewellery invoice. EnrichReturns shows IBJA-linked national benchmark style rates for planning. Jewellers add making charges, wastage treatment, and taxes — and may quote different tickets by design and locality.
What our city gold pages show
City URLs (Mumbai, Bengaluru, Delhi, and others) use the same national benchmark under Model A until a verified city retail feed exists. We deliberately do not invent a local premium. That transparency matters more than a fake “city rate.”
Use the rate as a metal reference, then model making charges and GST in the Metals Hub jewellery tools, then confirm in-store with hallmarking.
24K vs 22K vs jewellery
24K is essentially pure gold (~99.9%). Most Indian jewellery is 22K (91.6% gold) or 18K. Investment-oriented coins/bars and jewellery serve different needs — jewellery carries craftsmanship cost that you may not recover fully on resale.
Why jeweller quotes differ
Making charges, design complexity, brand, wastage policies, and GST treatment drive the gap versus a metal-only benchmark. Always ask for a breakup: metal value, making, taxes, and purity on the invoice.
Limitations
Rates can move intraday. Displayed figures are educational and may refresh on a cache window when upstream sources respond. Not investment advice to buy or sell gold.